Ventev hired Avendi to redesign their website, which would be for B2B use. They wanted a modern, clean look and feel to the site, along with being user-friendly and intuitive. Additionally, the site had to follow, but not completely stick to the branding of their mobile accessories B2C product line.
I was the lead designer on this project. We did a deep dive into Ventev's mobile accessories branding and pulled many elements from it to utilize in the new design. The final product finds a nice balance of feeling apart of the Ventev family but stands out well as it's own entity within the brand. The site employs a strong, unique search function that allows users to search for products based on a product category or a type of radio. This allows users to find what they want quickly without the hassle of digging through a multi-level menu system .