Lowe's Food approached Avendi to redesign their website. Additionally, the requested we design 3 to 4 sub-brand websites that would be used to promote their in-store brands.
I was the design lead on the project and was tasked with creating the main site's design, along with the sub-brand designs. Lowe's Food's challenged us to create a site that they could use to promote the weekly specials and coupons, in-store events, food and drink recipes, e-commerce, and in-store brands. Additionally, they wanted a store locator that could inform users about each individual store's events and what in-store brands they offered.
The final design was brand consistent and user friendly. Lowe's Foods were beyond pleased with the results and found notable increases in web traffic.