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Alex Lee Website Redesign
Alex Lee, Holding Company of Lowe's Foods and MDI Distributors
Alex Lee is the parent company of Lowe’s Foods – a large supermarket chain in the Carolinas, and MDI – a wholesale grocery distributor. I was the lead designer on the project. Avendi was engaged to design a new site and implement in Sitecore. The client wanted a strong focus on capturing the fun but serious nature of the Alex Lee brand. The final product was a modern, yet approachable corporate website, which resonated very well with the target audience.