Alex Lee is the parent company of Lowe’s Foods – a large supermarket chain in the Carolinas, and MDI – a wholesale grocery distributor. I was the lead designer on the project. Avendi was engaged to design a new site and implement in Sitecore. The client wanted a strong focus on capturing the fun but serious nature of the Alex Lee brand. The final product was a modern, yet approachable corporate website, which resonated very well with the target audience.