A place of true respite, composed beauty, and experiential learning
Morris Arboretum of the University of Pennsylvania approached Eastern Standard to redesign their customer-facing website. They wanted a modern and clean design that incorporated their brand identity refresh.
I was the design lead on the project and was tasked with defining the key features and functionalities, designing the all the components used, and help with the content execution. I guided the client from start to finish, starting with a mood board session and ending with a detailed guide of the components. I was also tasked with gathering client feedback and implementing any revisions.
The final design was a fresh expression of the Morris Arboretum's brand. It uses white space to and strong photography to tell the story of what the Arboretum offers.
The final site can be seen at:
morrisarboretum.org
I was the design lead on the project and was tasked with defining the key features and functionalities, designing the all the components used, and help with the content execution. I guided the client from start to finish, starting with a mood board session and ending with a detailed guide of the components. I was also tasked with gathering client feedback and implementing any revisions.
The final design was a fresh expression of the Morris Arboretum's brand. It uses white space to and strong photography to tell the story of what the Arboretum offers.
The final site can be seen at:
morrisarboretum.org
- Project Type Employer: Eastern Standard
- Client: Morris Arboretum & Gardens Full Site Redesign
- Category Education & Experiences
